Navigating the Privacy Maze: DPDPA Compliance in Modern Marketing
An article titled “𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐌𝐚𝐳𝐞: 𝐃𝐏𝐃𝐏𝐀 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐢𝐧 𝐌𝐨𝐝𝐞𝐫𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠” authored by our Partner, Akshayy S Nanda, has been published by exchange4media. The Digital Personal Data Protection Act, 2023 (DPDPA) will significantly reshape the marketing landscape, prioritizing transparency, explicit consent, and data minimization. The DPDPA isn’t just a regulatory obligation; it is an […]
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